Ecommerce Valuation Calculator

SDE-based | 196 closed LMM transactions | 2017-2025

Nate Lind

75+ deals | $123M+

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Step 1 of 4

Your financials

SDE (Seller's Discretionary Earnings) drives ecommerce valuation. Not revenue, not EBITDA. SDE is what a new owner would earn after replacing you at market rate.

Revenue (last 12 months)$2M

Total gross revenue. Include all sales channels.

SDE (last 12 months)$450K

Net income + owner comp + interest + taxes + depreciation + amortization + discretionary expenses.

Gross margin %45%

Revenue minus cost of goods (product, freight, packaging). Exclude fulfillment labor and marketing.

Profit trend (year over year)+15%

Compare SDE last 12 months vs. prior 12 months. The single biggest multiple driver.