Services & Agency Valuation Calculator

SDE-based | 53 closed agency transactions | 2017-2025

Nate Lind

75+ deals | $123M+

1 of 4

Step 1 of 4

First: net or gross revenue?

This is the most important question in this calculator. Get it wrong and the output is completely off. Performance media agencies often confuse gross billings with net agency revenue.

What are you about to enter as revenue?

Performance media agencies (paid social, programmatic, PPC): your gross billings include client ad spend that passes through. Your NET agency revenue is typically 15 to 30% of gross billings.

Net agency revenue (last 12 months)$2.5M

SDE (last 12 months)$500K

Net income + owner comp + interest + taxes + D&A + discretionary expenses. What a new owner would earn.

Profit trend (year over year)+15%

The single biggest non-tier driver. Growing profit earns 3 to 4x multiples.