Content Site Valuation Calculator

SDE multiples | 250 closed transactions | Post-HCU / Dec 2025 Core Update calibration

Nate Lind

75+ deals | $123M+

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Your financials

Content site margins are typically 80–95% since costs are mostly hosting and content. SDE and EBITDA are nearly identical for most content sites.

Revenue (last 12 months)$180K

Total site revenue: display ads, affiliate, sponsorships, digital products.

SDE (last 12 months)$150K

For content sites this is essentially the same as EBITDA. If your margin is below 50%, this calculator may not be the right fit.

Profit trend (year over year)+0%

Compare SDE last 12 months to prior 12 months.